Creator earnings
How much does GUCCI make?
About $61,890 to $196,700 for one sponsored post on Instagram, Facebook, TikTok, and X, or $3,218,280 to $10,228,400 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @gucci | 50.6M followers | $35,560 – $106,680 |
| Facebook @GUCCI | 21.7M followers | $13,960 – $46,540 |
| TikTok @gucci | 6.5M followers | $6,380 – $25,500 |
| X @gucci | 9M followers | $5,990 – $17,980 |
| All accounts | $61,890 – $196,700 |
Show the math
- Instagram 1,000,000 × √50.6 ÷ 1,000 × $5.00–$15 = $35,560 – $106,680
- Facebook 1,000,000 × √21.7 ÷ 1,000 × $3.00–$10 = $13,960 – $46,540
- TikTok 1,000,000 × √6.5 ÷ 1,000 × $2.50–$10 = $6,380 – $25,500
- X 1,000,000 × √9 ÷ 1,000 × $2.00–$6.00 = $5,990 – $17,980
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.