Creator earnings
How much does Guaraná Antarctica make?
About $20,830 to $70,500 for one sponsored post on Facebook, TikTok, Instagram, and YouTube, or $1,083,160 to $3,666,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @GuaranaAntarctica | 13.8M followers | $11,160 – $37,200 |
| TikTok @guarana | 2.9M followers | $4,280 – $17,130 |
| Instagram @guaranaantarctica | 694.3K followers | $3,470 – $10,410 |
| YouTube @guaranaantarctica | 192K subscribers | $1,920 – $5,760 |
| All accounts | $20,830 – $70,500 |
Show the math
- Facebook 1,000,000 × √13.8 ÷ 1,000 × $3.00–$10 = $11,160 – $37,200
- TikTok 1,000,000 × √2.9 ÷ 1,000 × $2.50–$10 = $4,280 – $17,130
- Instagram 694,271 ÷ 1,000 × $5.00–$15 = $3,470 – $10,410
- YouTube 192,000 ÷ 1,000 × $10–$30 = $1,920 – $5,760
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.