Creator earnings
How much does GoPro make?
About $27,030 to $85,770 for one sponsored post on Instagram and TikTok, or $1,405,560 to $4,460,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @gopro | 20M followers | $22,350 – $67,050 |
| TikTok @gopro | 3.5M followers | $4,680 – $18,720 |
| All accounts | $27,030 – $85,770 |
Show the math
- Instagram 1,000,000 × √20 ÷ 1,000 × $5.00–$15 = $22,350 – $67,050
- TikTok 1,000,000 × √3.5 ÷ 1,000 × $2.50–$10 = $4,680 – $18,720
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.