Creator earnings
How much does Golden Goose make?
About $10,180 to $33,390 for one sponsored post on Instagram, TikTok, and Facebook, or $529,310 to $1,736,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @goldengoose | 1.9M followers | $6,890 – $20,670 |
| TikTok @goldengoose | 1.1M followers | $2,660 – $10,620 |
| Facebook @goldengoosedeluxebrand | 209.6K followers | $629 – $2,100 |
| All accounts | $10,180 – $33,390 |
Show the math
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,890 – $20,670
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,660 – $10,620
- Facebook 209,594 ÷ 1,000 × $3.00–$10 = $629 – $2,100
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.