Creator earnings
How much does Glow Recipe make?
About $11,200 to $37,190 for one sponsored post on Instagram, TikTok, and Facebook, or $582,190 to $1,933,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @glowrecipe | 2.1M followers | $7,250 – $21,740 |
| TikTok @glowrecipe | 1.9M followers | $3,480 – $13,900 |
| Facebook @glowrecipe | 155.2K followers | $466 – $1,550 |
| All accounts | $11,200 – $37,190 |
Show the math
- Instagram 1,000,000 × √2.1 ÷ 1,000 × $5.00–$15 = $7,250 – $21,740
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,480 – $13,900
- Facebook 155,195 ÷ 1,000 × $3.00–$10 = $466 – $1,550
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.