Creator earnings
How much does Glossier make?
About $15,140 to $48,460 for one sponsored post on Instagram, TikTok, YouTube, and Facebook, or $787,280 to $2,519,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @glossier | 3.1M followers | $8,840 – $26,520 |
| TikTok @glossier | 1.1M followers | $2,620 – $10,480 |
| YouTube @Glossier | 244K subscribers | $2,440 – $7,320 |
| Facebook @glossier | 413.8K followers | $1,240 – $4,140 |
| All accounts | $15,140 – $48,460 |
Show the math
- Instagram 1,000,000 × √3.1 ÷ 1,000 × $5.00–$15 = $8,840 – $26,520
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,620 – $10,480
- YouTube 244,000 ÷ 1,000 × $10–$30 = $2,440 – $7,320
- Facebook 413,799 ÷ 1,000 × $3.00–$10 = $1,240 – $4,140
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.