Creator earnings
How much does Collective make?
About $2,580 to $7,840 for one sponsored post on Instagram and TikTok, or $134,210 to $407,890 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @girlfriend | 493.4K followers | $2,470 – $7,400 |
| TikTok @girlfriend | 44.4K followers | $111 – $444 |
| All accounts | $2,580 – $7,840 |
Show the math
- Instagram 493,435 ÷ 1,000 × $5.00–$15 = $2,470 – $7,400
- TikTok 44,419 ÷ 1,000 × $2.50–$10 = $111 – $444
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.