Creator earnings
How much does GENTLE MONSTER make?
About $9,390 to $29,220 for one sponsored post on Instagram, TikTok, and Facebook, or $488,230 to $1,519,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @gentlemonster | 2.5M followers | $7,880 – $23,630 |
| TikTok @gentlemonster_official | 339.3K followers | $848 – $3,390 |
| Facebook @gentlemonsterofficial | 220.2K followers | $661 – $2,200 |
| All accounts | $9,390 – $29,220 |
Show the math
- Instagram 1,000,000 × √2.5 ÷ 1,000 × $5.00–$15 = $7,880 – $23,630
- TikTok 339,275 ÷ 1,000 × $2.50–$10 = $848 – $3,390
- Facebook 220,202 ÷ 1,000 × $3.00–$10 = $661 – $2,200
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.