Creator earnings
How much does Gatorade make?
About $7,550 to $24,390 for one sponsored post on Instagram and TikTok, or $392,600 to $1,268,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @gatorade | 1.4M followers | $5,810 – $17,440 |
| TikTok @gatorade | 694.9K followers | $1,740 – $6,950 |
| All accounts | $7,550 – $24,390 |
Show the math
- Instagram 1,000,000 × √1.4 ÷ 1,000 × $5.00–$15 = $5,810 – $17,440
- TikTok 694,877 ÷ 1,000 × $2.50–$10 = $1,740 – $6,950
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.