Creator earnings
How much does Free People make?
About $16,370 to $51,690 for one sponsored post on Instagram, Facebook, and TikTok, or $851,240 to $2,687,880 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @freepeople | 4.9M followers | $11,050 – $33,140 |
| Facebook @FreePeople | 1.9M followers | $4,090 – $13,640 |
| TikTok @freepeople | 491.3K followers | $1,230 – $4,910 |
| All accounts | $16,370 – $51,690 |
Show the math
- Instagram 1,000,000 × √4.9 ÷ 1,000 × $5.00–$15 = $11,050 – $33,140
- Facebook 1,000,000 × √1.9 ÷ 1,000 × $3.00–$10 = $4,090 – $13,640
- TikTok 491,305 ÷ 1,000 × $2.50–$10 = $1,230 – $4,910
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.