Creator earnings
How much does Motor Company make?
About $27,870 to $90,150 for one sponsored post on Facebook, Instagram, and TikTok, or $1,449,240 to $4,687,800 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @ford | 17.5M followers | $12,540 – $41,810 |
| Instagram @ford | 6.8M followers | $12,990 – $38,980 |
| TikTok @ford | 936K followers | $2,340 – $9,360 |
| All accounts | $27,870 – $90,150 |
Show the math
- Facebook 1,000,000 × √17.5 ÷ 1,000 × $3.00–$10 = $12,540 – $41,810
- Instagram 1,000,000 × √6.8 ÷ 1,000 × $5.00–$15 = $12,990 – $38,980
- TikTok 936,027 ÷ 1,000 × $2.50–$10 = $2,340 – $9,360
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.