Creator earnings
How much does Five Guys make?
About $6,030 to $19,550 for one sponsored post on Facebook, Instagram, and TikTok, or $313,400 to $1,016,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @fiveguys | 1.3M followers | $3,400 – $11,330 |
| Instagram @fiveguys | 455.5K followers | $2,280 – $6,830 |
| TikTok @fiveguys | 139K followers | $347 – $1,390 |
| All accounts | $6,030 – $19,550 |
Show the math
- Facebook 1,000,000 × √1.3 ÷ 1,000 × $3.00–$10 = $3,400 – $11,330
- Instagram 455,474 ÷ 1,000 × $5.00–$15 = $2,280 – $6,830
- TikTok 138,985 ÷ 1,000 × $2.50–$10 = $347 – $1,390
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.