Creator earnings
How much does Ferrari make?
About $40,720 to $126,240 for one sponsored post on Instagram and Facebook, or $2,117,440 to $6,564,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @ferrari | 32.4M followers | $28,480 – $85,440 |
| Facebook @Ferrari | 16.6M followers | $12,240 – $40,800 |
| All accounts | $40,720 – $126,240 |
Show the math
- Instagram 1,000,000 × √32.4 ÷ 1,000 × $5.00–$15 = $28,480 – $85,440
- Facebook 1,000,000 × √16.6 ÷ 1,000 × $3.00–$10 = $12,240 – $40,800
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.