Creator earnings
How much does FENTY BEAUTY BY RIHANNA make?
About $36,920 to $116,620 for one sponsored post on Instagram, YouTube, TikTok, and Facebook, or $1,919,840 to $6,064,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @fentybeauty | 13.4M followers | $18,280 – $54,830 |
| YouTube @fentybeauty | 1.1M subscribers | $10,540 – $31,610 |
| TikTok @fentybeauty | 3.6M followers | $4,770 – $19,080 |
| Facebook @fentybeauty | 1.2M followers | $3,330 – $11,100 |
| All accounts | $36,920 – $116,620 |
Show the math
- Instagram 1,000,000 × √13.4 ÷ 1,000 × $5.00–$15 = $18,280 – $54,830
- YouTube 1,000,000 × √1.1 ÷ 1,000 × $10–$30 = $10,540 – $31,610
- TikTok 1,000,000 × √3.6 ÷ 1,000 × $2.50–$10 = $4,770 – $19,080
- Facebook 1,000,000 × √1.2 ÷ 1,000 × $3.00–$10 = $3,330 – $11,100
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.