Creator earnings
How much does FashionNova.com make?
About $34,920 to $112,310 for one sponsored post on Instagram, TikTok, Facebook, and X, or $1,815,790 to $5,840,120 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @fashionnova | 21.4M followers | $23,150 – $69,460 |
| TikTok @fashionnova | 4.9M followers | $5,560 – $22,250 |
| Facebook @Fashionnova | 3.8M followers | $5,870 – $19,580 |
| X @FashionNova | 169.7K followers | $339 – $1,020 |
| All accounts | $34,920 – $112,310 |
Show the math
- Instagram 1,000,000 × √21.4 ÷ 1,000 × $5.00–$15 = $23,150 – $69,460
- TikTok 1,000,000 × √4.9 ÷ 1,000 × $2.50–$10 = $5,560 – $22,250
- Facebook 1,000,000 × √3.8 ÷ 1,000 × $3.00–$10 = $5,870 – $19,580
- X 169,700 ÷ 1,000 × $2.00–$6.00 = $339 – $1,020
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.