Creator earnings
How much does Fabletics make?
About $14,460 to $46,180 for one sponsored post on Instagram, Facebook, and TikTok, or $751,760 to $2,401,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @fabletics | 2.1M followers | $7,320 – $21,960 |
| Facebook @fabletics | 4.7M followers | $6,510 – $21,710 |
| TikTok @fabletics | 250.6K followers | $627 – $2,510 |
| All accounts | $14,460 – $46,180 |
Show the math
- Instagram 1,000,000 × √2.1 ÷ 1,000 × $5.00–$15 = $7,320 – $21,960
- Facebook 1,000,000 × √4.7 ÷ 1,000 × $3.00–$10 = $6,510 – $21,710
- TikTok 250,618 ÷ 1,000 × $2.50–$10 = $627 – $2,510
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.