Creator earnings
How much does Etsy make?
About $17,570 to $56,490 for one sponsored post on Instagram, Facebook, and TikTok, or $913,640 to $2,937,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @etsy | 3.4M followers | $9,240 – $27,730 |
| Facebook @Etsy | 5.3M followers | $6,870 – $22,920 |
| TikTok @etsy | 584.3K followers | $1,460 – $5,840 |
| All accounts | $17,570 – $56,490 |
Show the math
- Instagram 1,000,000 × √3.4 ÷ 1,000 × $5.00–$15 = $9,240 – $27,730
- Facebook 1,000,000 × √5.3 ÷ 1,000 × $3.00–$10 = $6,870 – $22,920
- TikTok 584,318 ÷ 1,000 × $2.50–$10 = $1,460 – $5,840
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.