Creator earnings
How much does Estée Lauder make?
About $17,760 to $56,250 for one sponsored post on Instagram, Facebook, and TikTok, or $923,360 to $2,925,000 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @esteelauder | 4.5M followers | $10,660 – $31,970 |
| Facebook @EsteeLauder | 4.2M followers | $6,150 – $20,490 |
| TikTok @esteelauder | 378.8K followers | $947 – $3,790 |
| All accounts | $17,760 – $56,250 |
Show the math
- Instagram 1,000,000 × √4.5 ÷ 1,000 × $5.00–$15 = $10,660 – $31,970
- Facebook 1,000,000 × √4.2 ÷ 1,000 × $3.00–$10 = $6,150 – $20,490
- TikTok 378,813 ÷ 1,000 × $2.50–$10 = $947 – $3,790
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.