Creator earnings
How much does Eight Sleep make?
About $2,240 to $6,910 for one sponsored post on Instagram and TikTok, or $116,480 to $359,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @eightsleep | 409.9K followers | $2,050 – $6,150 |
| TikTok @eightsleep | 76K followers | $190 – $760 |
| All accounts | $2,240 – $6,910 |
Show the math
- Instagram 409,863 ÷ 1,000 × $5.00–$15 = $2,050 – $6,150
- TikTok 76,004 ÷ 1,000 × $2.50–$10 = $190 – $760
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.