Creator earnings
How much does Dyson make?
About $11,460 to $36,440 for one sponsored post on Facebook, Instagram, and TikTok, or $595,820 to $1,895,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @Dyson | 3.3M followers | $5,460 – $18,200 |
| Instagram @dyson | 1.3M followers | $5,760 – $17,290 |
| TikTok @dyson | 95.3K followers | $238 – $953 |
| All accounts | $11,460 – $36,440 |
Show the math
- Facebook 1,000,000 × √3.3 ÷ 1,000 × $3.00–$10 = $5,460 – $18,200
- Instagram 1,000,000 × √1.3 ÷ 1,000 × $5.00–$15 = $5,760 – $17,290
- TikTok 95,282 ÷ 1,000 × $2.50–$10 = $238 – $953
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.