Creator earnings
How much does Dutch Bros Coffee make?
About $8,440 to $27,520 for one sponsored post on Instagram and TikTok, or $438,880 to $1,431,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @dutchbroscoffee | 1.6M followers | $6,240 – $18,710 |
| TikTok @dutchbroscoffee | 881.5K followers | $2,200 – $8,810 |
| All accounts | $8,440 – $27,520 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,240 – $18,710
- TikTok 881,480 ÷ 1,000 × $2.50–$10 = $2,200 – $8,810
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.