Creator earnings
How much does Dunkin make?
About $14,070 to $47,020 for one sponsored post on Instagram and TikTok, or $731,640 to $2,445,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @dunkin | 3.4M followers | $9,260 – $27,770 |
| TikTok @dunkin | 3.7M followers | $4,810 – $19,250 |
| All accounts | $14,070 – $47,020 |
Show the math
- Instagram 1,000,000 × √3.4 ÷ 1,000 × $5.00–$15 = $9,260 – $27,770
- TikTok 1,000,000 × √3.7 ÷ 1,000 × $2.50–$10 = $4,810 – $19,250
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.