Creator earnings
How much does Drunk Elephant Skincare make?
About $11,140 to $36,330 for one sponsored post on Instagram, TikTok, YouTube, and Facebook, or $579,490 to $1,889,160 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @drunkelephant | 1.9M followers | $6,970 – $20,910 |
| TikTok @drunkelephant | 1.3M followers | $2,820 – $11,260 |
| YouTube @DrunkElephantSkincare | 105K subscribers | $1,050 – $3,150 |
| Facebook @DrunkElephantSkinCare | 101.2K followers | $304 – $1,010 |
| All accounts | $11,140 – $36,330 |
Show the math
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,970 – $20,910
- TikTok 1,000,000 × √1.3 ÷ 1,000 × $2.50–$10 = $2,820 – $11,260
- YouTube 105,000 ÷ 1,000 × $10–$30 = $1,050 – $3,150
- Facebook 101,213 ÷ 1,000 × $3.00–$10 = $304 – $1,010
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.