Creator earnings
How much does Dr. Squatch make?
About $11,000 to $37,100 for one sponsored post on Instagram, TikTok, and Facebook, or $572,000 to $1,929,200 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @drsquatch | 1.2M followers | $5,520 – $16,560 |
| TikTok @drsquatch | 1.9M followers | $3,400 – $13,620 |
| Facebook @drsquatch | 691.7K followers | $2,080 – $6,920 |
| All accounts | $11,000 – $37,100 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,520 – $16,560
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,400 – $13,620
- Facebook 691,734 ÷ 1,000 × $3.00–$10 = $2,080 – $6,920
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.