Creator earnings
How much does Dr Pepper make?
About $20,280 to $68,270 for one sponsored post on Facebook, Instagram, and TikTok, or $1,054,560 to $3,550,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @DrPepper | 12.4M followers | $10,550 – $35,150 |
| Instagram @drpepper | 1.3M followers | $5,800 – $17,390 |
| TikTok @drpepper | 2.5M followers | $3,930 – $15,730 |
| All accounts | $20,280 – $68,270 |
Show the math
- Facebook 1,000,000 × √12.4 ÷ 1,000 × $3.00–$10 = $10,550 – $35,150
- Instagram 1,000,000 × √1.3 ÷ 1,000 × $5.00–$15 = $5,800 – $17,390
- TikTok 1,000,000 × √2.5 ÷ 1,000 × $2.50–$10 = $3,930 – $15,730
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.