Creator earnings
How much does PRIME make?
About $14,120 to $48,030 for one sponsored post on Instagram, TikTok, and X, or $734,030 to $2,497,560 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @drinkprime | 2.3M followers | $7,580 – $22,740 |
| TikTok @drinkprime | 5.2M followers | $5,680 – $22,720 |
| X @primehydrate | 427.9K followers | $856 – $2,570 |
| All accounts | $14,120 – $48,030 |
Show the math
- Instagram 1,000,000 × √2.3 ÷ 1,000 × $5.00–$15 = $7,580 – $22,740
- TikTok 1,000,000 × √5.2 ÷ 1,000 × $2.50–$10 = $5,680 – $22,720
- X 427,900 ÷ 1,000 × $2.00–$6.00 = $856 – $2,570
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.