Creator earnings
How much does AriZona Iced Tea make?
About $6,390 to $22,470 for one sponsored post on TikTok and Instagram, or $332,280 to $1,168,440 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @drinkarizona | 1.7M followers | $3,310 – $13,230 |
| Instagram @drinkarizona | 616K followers | $3,080 – $9,240 |
| All accounts | $6,390 – $22,470 |
Show the math
- TikTok 1,000,000 × √1.7 ÷ 1,000 × $2.50–$10 = $3,310 – $13,230
- Instagram 616,049 ÷ 1,000 × $5.00–$15 = $3,080 – $9,240
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.