Creator earnings
How much does Doritos make?
About $10,440 to $34,770 for one sponsored post on Instagram, TikTok, and YouTube, or $542,880 to $1,808,040 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @doritos | 1.2M followers | $5,380 – $16,130 |
| TikTok @doritos | 1.9M followers | $3,460 – $13,840 |
| YouTube @doritos | 160K subscribers | $1,600 – $4,800 |
| All accounts | $10,440 – $34,770 |
Show the math
- Instagram 1,000,000 × √1.2 ÷ 1,000 × $5.00–$15 = $5,380 – $16,130
- TikTok 1,000,000 × √1.9 ÷ 1,000 × $2.50–$10 = $3,460 – $13,840
- YouTube 160,000 ÷ 1,000 × $10–$30 = $1,600 – $4,800
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.