Creator earnings
How much does Domino's Pizza make?
About $44,750 to $146,830 for one sponsored post on Facebook, Instagram, YouTube, and TikTok, or $2,327,000 to $7,635,160 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @Dominos | 22.4M followers | $14,200 – $47,340 |
| Facebook @DominosPizza | 22.4M followers | $14,200 – $47,340 |
| Instagram @dominos | 2M followers | $6,980 – $20,950 |
| YouTube @dominos | 628K subscribers | $6,280 – $18,840 |
| TikTok @dominos | 1.5M followers | $3,090 – $12,360 |
| All accounts | $44,750 – $146,830 |
Show the math
- Facebook 1,000,000 × √22.4 ÷ 1,000 × $3.00–$10 = $14,200 – $47,340
- Facebook 1,000,000 × √22.4 ÷ 1,000 × $3.00–$10 = $14,200 – $47,340
- Instagram 1,000,000 × √2 ÷ 1,000 × $5.00–$15 = $6,980 – $20,950
- YouTube 628,000 ÷ 1,000 × $10–$30 = $6,280 – $18,840
- TikTok 1,000,000 × √1.5 ÷ 1,000 × $2.50–$10 = $3,090 – $12,360
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.