Creator earnings
How much does Dollar Shave Club make?
About $9,810 to $34,510 for one sponsored post on Facebook, TikTok, and Instagram, or $510,120 to $1,794,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @DollarShaveClub | 3.3M followers | $5,440 – $18,150 |
| TikTok @dollarshaveclub | 1.7M followers | $3,260 – $13,040 |
| Instagram @dollarshaveclub | 221.7K followers | $1,110 – $3,320 |
| All accounts | $9,810 – $34,510 |
Show the math
- Facebook 1,000,000 × √3.3 ÷ 1,000 × $3.00–$10 = $5,440 – $18,150
- TikTok 1,000,000 × √1.7 ÷ 1,000 × $2.50–$10 = $3,260 – $13,040
- Instagram 221,665 ÷ 1,000 × $5.00–$15 = $1,110 – $3,320
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.