Creator earnings
How much does DJI make?
About $18,330 to $60,240 for one sponsored post on Instagram and TikTok, or $953,160 to $3,132,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @djiglobal | 6.8M followers | $13,070 – $39,200 |
| TikTok @dji_official | 4.4M followers | $5,260 – $21,040 |
| All accounts | $18,330 – $60,240 |
Show the math
- Instagram 1,000,000 × √6.8 ÷ 1,000 × $5.00–$15 = $13,070 – $39,200
- TikTok 1,000,000 × √4.4 ÷ 1,000 × $2.50–$10 = $5,260 – $21,040
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.