Creator earnings
How much does Official make?
About $55,370 to $178,180 for one sponsored post on Instagram, Facebook, and TikTok, or $2,879,240 to $9,265,360 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @dior | 46.7M followers | $34,160 – $102,470 |
| Facebook @Dior | 20.7M followers | $13,650 – $45,480 |
| TikTok @dior | 9.1M followers | $7,560 – $30,230 |
| All accounts | $55,370 – $178,180 |
Show the math
- Instagram 1,000,000 × √46.7 ÷ 1,000 × $5.00–$15 = $34,160 – $102,470
- Facebook 1,000,000 × √20.7 ÷ 1,000 × $3.00–$10 = $13,650 – $45,480
- TikTok 1,000,000 × √9.1 ÷ 1,000 × $2.50–$10 = $7,560 – $30,230
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.