Creator earnings
How much does Desigual make?
About $16,250 to $52,320 for one sponsored post on Facebook, Instagram, and TikTok, or $845,050 to $2,720,640 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @Desigual | 8.2M followers | $8,590 – $28,630 |
| Instagram @desigual | 1.9M followers | $6,950 – $20,840 |
| TikTok @desigual | 284.6K followers | $711 – $2,850 |
| All accounts | $16,250 – $52,320 |
Show the math
- Facebook 1,000,000 × √8.2 ÷ 1,000 × $3.00–$10 = $8,590 – $28,630
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,950 – $20,840
- TikTok 284,556 ÷ 1,000 × $2.50–$10 = $711 – $2,850
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.