Creator earnings
How much does Shoes make?
About $21,630 to $72,290 for one sponsored post on Facebook, Instagram, and TikTok, or $1,124,760 to $3,759,080 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @Crocs | 8.2M followers | $8,580 – $28,600 |
| Instagram @crocs | 2.9M followers | $8,500 – $25,510 |
| TikTok @crocs | 3.3M followers | $4,550 – $18,180 |
| All accounts | $21,630 – $72,290 |
Show the math
- Facebook 1,000,000 × √8.2 ÷ 1,000 × $3.00–$10 = $8,580 – $28,600
- Instagram 1,000,000 × √2.9 ÷ 1,000 × $5.00–$15 = $8,500 – $25,510
- TikTok 1,000,000 × √3.3 ÷ 1,000 × $2.50–$10 = $4,550 – $18,180
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.