Creator earnings
How much does Costco make?
About $9,440 to $29,740 for one sponsored post on Instagram and TikTok, or $490,880 to $1,546,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @costco | 2.6M followers | $8,010 – $24,020 |
| TikTok @costco | 571.6K followers | $1,430 – $5,720 |
| All accounts | $9,440 – $29,740 |
Show the math
- Instagram 1,000,000 × √2.6 ÷ 1,000 × $5.00–$15 = $8,010 – $24,020
- TikTok 571,640 ÷ 1,000 × $2.50–$10 = $1,430 – $5,720
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.