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Creator earnings

How much does Official make?

About $4,880 to $15,430 for one sponsored post on Instagram and TikTok, or $253,500 to $802,360 a year at one sponsored post a week.

Per account

AccountAudiencePer sponsored post
816.4K followers$4,080 – $12,250
318.1K followers$795 – $3,180
All accounts$4,880 – $15,430
Show the math
  • Instagram 816,385 ÷ 1,000 × $5.00–$15 = $4,080 – $12,250
  • TikTok 318,086 ÷ 1,000 × $2.50–$10 = $795 – $3,180

The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.