Creator earnings
How much does Converse make?
About $18,780 to $59,120 for one sponsored post on Instagram and TikTok, or $976,560 to $3,074,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @converse | 10.2M followers | $15,990 – $47,970 |
| TikTok @converse | 1.2M followers | $2,790 – $11,150 |
| All accounts | $18,780 – $59,120 |
Show the math
- Instagram 1,000,000 × √10.2 ÷ 1,000 × $5.00–$15 = $15,990 – $47,970
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,790 – $11,150
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.