Creator earnings
How much does Columbia Sportswear make?
About $9,400 to $30,590 for one sponsored post on Facebook, Instagram, and TikTok, or $488,590 to $1,590,680 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @columbiaEN | 2.8M followers | $5,010 – $16,700 |
| Instagram @columbia1938 | 732.7K followers | $3,660 – $10,990 |
| TikTok @columbia1938 | 290.5K followers | $726 – $2,900 |
| All accounts | $9,400 – $30,590 |
Show the math
- Facebook 1,000,000 × √2.8 ÷ 1,000 × $3.00–$10 = $5,010 – $16,700
- Instagram 732,678 ÷ 1,000 × $5.00–$15 = $3,660 – $10,990
- TikTok 290,454 ÷ 1,000 × $2.50–$10 = $726 – $2,900
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.