Creator earnings
How much does ColourPop Cosmetics make?
About $18,490 to $58,640 for one sponsored post on Instagram and TikTok, or $961,480 to $3,049,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @colourpopcosmetics | 9.4M followers | $15,330 – $45,990 |
| TikTok @colourpopco | 1.6M followers | $3,160 – $12,650 |
| All accounts | $18,490 – $58,640 |
Show the math
- Instagram 1,000,000 × √9.4 ÷ 1,000 × $5.00–$15 = $15,330 – $45,990
- TikTok 1,000,000 × √1.6 ÷ 1,000 × $2.50–$10 = $3,160 – $12,650
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.