Creator earnings
How much does Clinique make?
About $10,460 to $32,120 for one sponsored post on Instagram and TikTok, or $544,020 to $1,670,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @clinique | 3.8M followers | $9,730 – $29,190 |
| TikTok @clinique | 293K followers | $732 – $2,930 |
| All accounts | $10,460 – $32,120 |
Show the math
- Instagram 1,000,000 × √3.8 ÷ 1,000 × $5.00–$15 = $9,730 – $29,190
- TikTok 292,991 ÷ 1,000 × $2.50–$10 = $732 – $2,930
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.