Creator earnings
How much does The Pink Stuff make?
About $7,180 to $24,200 for one sponsored post on Instagram, TikTok, and YouTube, or $373,310 to $1,258,240 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @cleanwithpinkstuff | 844.6K followers | $4,220 – $12,670 |
| TikTok @cleanwithpinkstuff | 1.1M followers | $2,670 – $10,660 |
| YouTube @cleanwithpinkstuff | 28.9K subscribers | $289 – $867 |
| All accounts | $7,180 – $24,200 |
Show the math
- Instagram 844,612 ÷ 1,000 × $5.00–$15 = $4,220 – $12,670
- TikTok 1,000,000 × √1.1 ÷ 1,000 × $2.50–$10 = $2,670 – $10,660
- YouTube 28,900 ÷ 1,000 × $10–$30 = $289 – $867
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.