Creator earnings
How much does Chewy make?
About $10,740 to $34,810 for one sponsored post on Instagram, Facebook, and TikTok, or $558,480 to $1,810,120 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @chewy | 1.1M followers | $5,360 – $16,070 |
| Facebook @chewy | 1.9M followers | $4,160 – $13,860 |
| TikTok @chewy | 488.3K followers | $1,220 – $4,880 |
| All accounts | $10,740 – $34,810 |
Show the math
- Instagram 1,000,000 × √1.1 ÷ 1,000 × $5.00–$15 = $5,360 – $16,070
- Facebook 1,000,000 × √1.9 ÷ 1,000 × $3.00–$10 = $4,160 – $13,860
- TikTok 488,339 ÷ 1,000 × $2.50–$10 = $1,220 – $4,880
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.