Creator earnings
How much does Charlotte Tilbury CBE make?
About $17,760 to $56,890 for one sponsored post on Instagram, TikTok, and X, or $923,420 to $2,958,280 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @charlottetilbury | 7.6M followers | $13,790 – $41,360 |
| TikTok @charlottetilbury | 2.1M followers | $3,610 – $14,460 |
| X @CTilburyMakeup | 178.9K followers | $358 – $1,070 |
| All accounts | $17,760 – $56,890 |
Show the math
- Instagram 1,000,000 × √7.6 ÷ 1,000 × $5.00–$15 = $13,790 – $41,360
- TikTok 1,000,000 × √2.1 ÷ 1,000 × $2.50–$10 = $3,610 – $14,460
- X 178,900 ÷ 1,000 × $2.00–$6.00 = $358 – $1,070
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.