Creator earnings
How much does CHARLES & KEITH make?
About $8,400 to $25,180 for one sponsored post on Instagram and YouTube, or $436,640 to $1,309,410 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @charleskeithofficial | 2.7M followers | $8,220 – $24,650 |
| YouTube @CharlesKeithChannel | 17.7K subscribers | $177 – $531 |
| All accounts | $8,400 – $25,180 |
Show the math
- Instagram 1,000,000 × √2.7 ÷ 1,000 × $5.00–$15 = $8,220 – $24,650
- YouTube 17,700 ÷ 1,000 × $10–$30 = $177 – $531
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.