Creator earnings
How much does CHANEL make?
About $55,940 to $175,460 for one sponsored post on Instagram, Facebook, and TikTok, or $2,908,880 to $9,123,920 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @chanelofficial | 59.1M followers | $38,430 – $115,300 |
| Facebook @chanel | 24.3M followers | $14,790 – $49,290 |
| TikTok @chanelofficial | 1.2M followers | $2,720 – $10,870 |
| All accounts | $55,940 – $175,460 |
Show the math
- Instagram 1,000,000 × √59.1 ÷ 1,000 × $5.00–$15 = $38,430 – $115,300
- Facebook 1,000,000 × √24.3 ÷ 1,000 × $3.00–$10 = $14,790 – $49,290
- TikTok 1,000,000 × √1.2 ÷ 1,000 × $2.50–$10 = $2,720 – $10,870
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.