Creator earnings
How much does CeraVe make?
About $9,890 to $33,260 for one sponsored post on Instagram and TikTok, or $514,280 to $1,729,520 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @cerave | 1.6M followers | $6,300 – $18,890 |
| TikTok @cerave | 2.1M followers | $3,590 – $14,370 |
| All accounts | $9,890 – $33,260 |
Show the math
- Instagram 1,000,000 × √1.6 ÷ 1,000 × $5.00–$15 = $6,300 – $18,890
- TikTok 1,000,000 × √2.1 ÷ 1,000 × $2.50–$10 = $3,590 – $14,370
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.