Creator earnings
How much does CELSIUS Energy Drink make?
About $12,510 to $44,260 for one sponsored post on TikTok, Instagram, Facebook, and YouTube, or $650,300 to $2,301,310 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| TikTok @celsiusofficial | 6.8M followers | $6,540 – $26,160 |
| Instagram @celsiusofficial | 1.1M followers | $5,300 – $15,900 |
| Facebook @CelsiusOfficial | 198.9K followers | $597 – $1,990 |
| YouTube @CelsiusBev | 6.9K subscribers | $69 – $206 |
| All accounts | $12,510 – $44,260 |
Show the math
- TikTok 1,000,000 × √6.8 ÷ 1,000 × $2.50–$10 = $6,540 – $26,160
- Instagram 1,000,000 × √1.1 ÷ 1,000 × $5.00–$15 = $5,300 – $15,900
- Facebook 198,938 ÷ 1,000 × $3.00–$10 = $597 – $1,990
- YouTube 6,880 ÷ 1,000 × $10–$30 = $69 – $206
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.