Creator earnings
How much does Caudalie make?
About $12,010 to $39,240 for one sponsored post on Instagram, Facebook, and TikTok, or $624,520 to $2,040,480 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @caudalie | 1.7M followers | $6,530 – $19,580 |
| Facebook @Caudalie | 1.3M followers | $3,370 – $11,220 |
| TikTok @caudalie | 844.4K followers | $2,110 – $8,440 |
| All accounts | $12,010 – $39,240 |
Show the math
- Instagram 1,000,000 × √1.7 ÷ 1,000 × $5.00–$15 = $6,530 – $19,580
- Facebook 1,000,000 × √1.3 ÷ 1,000 × $3.00–$10 = $3,370 – $11,220
- TikTok 844,355 ÷ 1,000 × $2.50–$10 = $2,110 – $8,440
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.