Creator earnings
How much does Caribou Coffee make?
About $2,300 to $7,470 for one sponsored post on Facebook, Instagram, and TikTok, or $119,790 to $388,600 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Facebook @cariboucoffee | 506K followers | $1,520 – $5,060 |
| Instagram @cariboucoffee | 143.6K followers | $718 – $2,150 |
| TikTok @cariboucoffee | 26.3K followers | $66 – $263 |
| All accounts | $2,300 – $7,470 |
Show the math
- Facebook 505,988 ÷ 1,000 × $3.00–$10 = $1,520 – $5,060
- Instagram 143,578 ÷ 1,000 × $5.00–$15 = $718 – $2,150
- TikTok 26,266 ÷ 1,000 × $2.50–$10 = $66 – $263
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.