Creator earnings
How much does Carhartt make?
About $7,820 to $24,410 for one sponsored post on Instagram and TikTok, or $406,800 to $1,269,320 a year at one sponsored post a week.
Per account
| Account | Audience | Per sponsored post |
|---|---|---|
| Instagram @carhartt | 1.9M followers | $6,870 – $20,600 |
| TikTok @carhartt | 381.2K followers | $953 – $3,810 |
| All accounts | $7,820 – $24,410 |
Show the math
- Instagram 1,000,000 × √1.9 ÷ 1,000 × $5.00–$15 = $6,870 – $20,600
- TikTok 381,205 ÷ 1,000 × $2.50–$10 = $953 – $3,810
Above 1 million followers, the price grows with the square root of the audience: the biggest accounts charge far less per follower than smaller ones.
The rate is the usual price of a sponsored post per 1,000 followers on each platform, at typical engagement for the account's size. One sponsored post a week makes 52 a year. These are estimates, not quotes: real rates depend on niche, country, format and usage rights.